When Sanofi announced that it would not renew Paul Hudson’s mandate as chief executive officer and would appoint Belén Garijo as his successor, many headlines called it an ouster. That may be technically accurate, but it does not explain why the board acted or why it chose this moment.[1][2][3]

Seen through a strategy lens, the picture looks different. The board is keeping the long-term direction largely intact and changing how, and how quickly, the company is expected to get there. The message is not that Hudson’s strategy was wrong, but that the transformation was not converting into visible pipeline progress and market confidence fast enough for a large, public biopharma company.[3][4][1]

Sanofi’s position in the competitive landscape during Hudson’s tenure

When Paul Hudson stepped into the role in 2019, Sanofi had a strong base in vaccines and general medicines and a growing immunology business built around Dupixent. At the same time, competitors in obesity and diabetes, oncology, and vaccines were pushing the bar higher on speed, innovation, and clarity of story to investors.[5][6][7][8][3]

Sanofi was facing two big issues.

  • Dupixent was becoming a very large share of its growth, with loss of exclusivity expected around 2030–2031, and management and external analysts openly acknowledging that it would be hard to fully replace.[6][9][10][3]

  • The portfolio still looked like a mix of consumer health and older general medicines alongside specialty care, while peers were moving toward more focused biopharma models.[7][8][11][5]

“Play to Win” was Hudson’s answer to these challenges. The plan was to sharpen focus, take capital out of non-core areas, and lean harder into high-impact medicines and vaccines. Early on, the direction landed well. The real test was always going to be whether Sanofi could show convincing progress on the pipeline and on life after Dupixent within the three- to five-year horizon that boards and investors use to judge results.[4][8][9][11][1][3][5][7]

Strategic move 1: The Play to Win pivot and biopharma focus

Key actions

  • Launched Play to Win with four priorities: focus on growth, lead with innovation, accelerate efficiency, and reinvent how the company works.[8][11][12]

  • Shifted resources toward specialty care, immunology, oncology, and vaccines while pulling back from slower-growth general medicines.[3][5][7][8]

  • Committed to separating consumer health so that Sanofi could look and act more like a focused biopharma company.[11][5][7][8]

  • Updated the operating model and culture to push clearer accountability and faster decision-making aligned to the new priorities.[12][8][11]

Expected impact

Short term

  • A clearer sense of direction and focus for the business.[5][7][8][11]

  • Real disruption inside the company as legacy franchises and structures were rebalanced in favour of growth platforms.[7][11][5]

  • More investor questions about margins, because higher research and development spending and transformation costs would weigh on profitability compared with earlier goals.[8][11][3]

Long term

  • A simpler, more compelling story to the market as an innovation-driven biopharma company focused on higher-growth areas.[11][5][7][8]

  • Stronger discipline around where capital goes and which deals get done, backed by clearer therapeutic priorities and governance.[12][8][11]

Assessment

On the fundamentals, Play to Win tackled the right problems and aligned Sanofi with where the life science industry was heading. The later leadership change does not mean the board has lost faith in that destination. Public statements from Sanofi and outside coverage highlight the need for stronger execution and more discipline around the same strategy, not a complete change in course. The gap was between the design and the pace at which it turned into visible results that were perceptible to shareholders and the market.[1][4][3][5][7][8][11]

Strategic move 2: Research and development upshift and concentrated pipeline bets

Key actions

  • Raised research and development spending and explicitly accepted lower near-term margins to invest in future growth, including stepping back from an earlier 2025 margin ambition.[3][8][11]

  • Built out an immunology pipeline that included candidates such as amlitelimab to sit alongside or follow Dupixent, as well as other autoimmune and neurology programs.[13][4][7][12][3]

  • Pushed high-profile assets like tolebrutinib in multiple sclerosis and other late-stage bets that were meant to carry more of the load in the next chapter.[4][13][7][3]

Expected impact

Short term

  • Lower operating margins and more earnings volatility, which typically make public investors more cautious.[8][11][3]

  • Very high scrutiny on every clinical and regulatory readout, because these programs were positioned as proof points that the higher spending was paying off.[13][4][3]

Long term

  • If enough of these bets hit, a broader mix of growth drivers and less pressure from the Dupixent patent cliff.[6][4][7][3]

  • A stronger scientific profile in immunology and neurology and more options for deeper partnerships and platforms.[5][7][11][13]

Assessment

For a company in Sanofi’s position, investing more heavily through the profit and loss to build a next wave of assets ahead of a major loss of exclusivity is a rational choice. The problem was not the logic. It was the hit rate and the timing. Several of the most visible programs ran into clinical or regulatory issues, and there was no obvious “next Dupixent” emerging on the timeline that investors and the board had effectively priced in. The research and development portfolio ended up looking skewed toward longer-term, higher-risk assets without enough nearer-term wins to show momentum.[1][4][7][11][13][3]

Strategic move 3: Consumer health separation and portfolio reshaping

Key actions

  • Committed to separating consumer health and later agreed to sell a 50 percent stake in Opella to Clayton Dubilier and Rice, in a deal valuing the business at about 16 billion dollars and expected to generate roughly 11 billion dollars of net cash proceeds for Sanofi.[14][15][5]

  • Used selected acquisitions and partnerships to shift the portfolio further toward rare diseases, immunology, neurology, and next-generation vaccines.[7][11][5][8]

Expected impact

Short term

  • More operational complexity and change-management work as Sanofi carved out consumer health while keeping everyday activities running smoothly.[11][5][7]

  • Mixed reactions from investors, who often wait to see whether freed capital is deployed into assets that clearly improve the pipeline or earnings profile.[14][3][5][7]

Long term

  • A cleaner profile as a focused biopharma company, with less drag from slower-growth or lower-margin businesses.[5][7][8][11]

  • Capital available for pipeline investments, bolt-on deals, and partnerships that support the shift beyond Dupixent.[3][7][11][5]

Assessment

Strategically, separating consumer health and refocusing the portfolio were in line with how many global pharma companies are repositioning themselves. The catch was sequencing. Sanofi spent real time, money, and leadership attention on reshaping the portfolio before the new growth engines were fully proven in the eyes of the market. By bringing in a chief executive officer with a reputation for tight portfolio and capital discipline, the board is signalling that the structure will stay, but that choices around which assets to back and which deals to do need to be sharper.[15][4][14][1][7][8][11][3][5]

Strategic move 4: AI and a data-driven operating model

Key actions

  • Put artificial intelligence at the centre of Sanofi’s operating model, with the stated ambition to become the first pharma company powered by AI at scale.[16][17][18][19]

  • Reported results that included about one billion dollars redeployed in real time, an 80 percent reduction in out-of-stock incidents that avoided roughly another one billion dollars in lost sales, and more than ten percentage points of improvement in asset utilisation, all driven by AI-supported decision-making.[17][19][20][21][16]

  • Took a “do not delegate the revolution” stance, with the chief executive officer personally sponsoring efforts such as an internal AI club and an AI “fight club” to push adoption and experimentation.[18][22][16][17]

  • Built an ecosystem of partners, including OpenAI, Exscientia, Atomwise, Owkin, and others, rather than trying to build everything in house.[19][22][16][18]

Expected impact

Short term

  • Tangible operational gains in areas like supply chain and forecasting, including fewer stockouts and better use of working capital.[20][21][16][17][19]

  • Real culture and capability shifts as teams adapted to new tools and ways of working, with adoption moving at different speeds across the organisation.[22][16][17]

Long term

  • Better research and development productivity and shorter timelines if AI is applied well to target identification, trial design, portfolio decisions, and documentation.[23][16][18][19]

  • New strategic options in data-driven services, analytics offerings, and platform collaborations that build on Sanofi’s AI investments.[16][18][19][22]

Assessment

On the operating-model side, Hudson’s AI agenda stands out. External coverage and Sanofi’s own disclosures point to meaningful efficiency gains and a serious commitment to using AI in both science and operations. However, in the boardroom and in public markets, these wins did not fully balance out the disappointment around major clinical programs and the lack of a clear post-Dupixent growth story. AI was seen as important, but not enough on its own without visible, de-risked assets behind it.[21][18][19][20][16]

Strategic move 5: Cost structure and efficiency initiatives

Key actions

  • Launched cost and efficiency programs that were explicitly framed as a way to fund innovation, not just drive margin.[8][11]

  • Targeted significant savings in support functions and general medicines and stated that a large share of those savings would be channeled back into research and development and priority launches.[11][8]

  • Simplified the operating model to support Play to Win, with fewer layers and clearer ownership for key decisions.[12][8][11]

Expected impact

Short term

  • Restructuring expenses and disruption as roles changed, teams were reshaped, and processes were redesigned.[8][11]

  • Limited immediate improvement in earnings per share, because much of the freed-up budget was reinvested rather than booked as margin expansion.[11][8]

Long term

  • A leaner base that can sustain higher research and development spending without permanently compressing margins.[12][8][11]

  • A company that moves faster and carries less internal friction as it executes an innovation-heavy strategy.[8][11]

Assessment

Recycling cost savings into innovation rather than capturing them all in the short term is a disciplined choice and avoids hollowing out the future. The difficulty is that it puts even more pressure on the research and development engine to deliver. When several of the key programs did not meet expectations and the future growth story remained unclear, the cost program was at risk of being seen as pain without enough visible payoff, which weakened support for the leadership team.[4][1][3][11][8]

Strategic move 6: Managing the vaccine franchise and external headwinds

Key actions and context

  • Managed the vaccines business in a tough post-pandemic environment with changing United States policy, shifting procurement, and higher levels of vaccine scepticism.[2][24][1]

  • Guided in early 2026 that vaccine sales would likely be slightly negative for the year, at a time when Sanofi needed strong cash generation to fund elevated research and development and portfolio shifts.[24][1]

Expected impact

Short term

  • Pressure on revenue and cash flow from a core franchise just as investment demands elsewhere in the portfolio were rising.[24][1][4][3]

  • Added concern among investors that Sanofi was facing challenges both in emerging growth areas and in one of its traditional strengths.[24][1][4][3]

Long term

  • If not addressed, sustained pressure in vaccines could limit Sanofi’s ability to self-fund innovation and could weaken an area that has historically been a differentiator.[1][24]

  • Competitors investing aggressively in new platforms, including messenger RNA and novel combinations, could gain share if Sanofi did not accelerate its own approach.[7][24]

Assessment

Vaccine headwinds were not entirely within management’s control, but they mattered. For a board already watching pipeline risk and Dupixent dependence, softness in a core profit engine made the overall risk profile look less balanced. This context contributed to the sense that the transformation was progressing more slowly and less convincingly than needed.[4][24][1][3]

Strategic move 7: Financial performance, market signaling, and the board’s timing

Key facts

  • Over Hudson’s tenure, Sanofi continued to grow revenue and benefited from strong sales of Dupixent and a series of newer launches, yet total shareholder return lagged peers and shares fell on the CEO change announcement.[25][26][1][3][4]

  • Recent results highlighted good performance from launches such as Sarclisa, Beyfortus, and Altuviiio, but the share price underperformed sector indices and often reacted negatively to strategy and pipeline updates.[26][25][3][4]

  • Management and analysts recognised that Dupixent had become extremely large relative to the rest of the business and that replacing it would be difficult as patents expire around 2030–2031.[9][10][25][6]

  • Several late-stage programs produced mixed or negative data, and coverage repeatedly referred to research and development “setbacks” and a “stalled” effort to build the next wave of growth.[13][1][3][4][12]

Expected impact

Short term

  • Extended share-price underperformance and a string of disappointing data points increased pressure on the board to act.[26][1][3][4]

  • In public companies, multi-year transformations that do not show clear proof points on performance often trigger leadership changes, even when the strategic direction still makes sense.[26][1][3][4]

Long term

  • A leadership transition can demonstrate to investors that the board is serious about tightening capital allocation, research and development governance, and operational discipline while keeping the core strategy in place.[26][1][3][4]

  • By appointing Belén Garijo, who is known for disciplined execution and who previously worked at both Merck KGaA and Sanofi, the board is signaling that it wants the same broad strategy delivered with a different approach to risk, pacing, and proof points.[2][3][4][26]

Assessment

Put simply, Hudson set a bold, long-term course, but after six years the board saw too little progress on the pipeline, too much reliance on Dupixent, pressure in vaccines, and an underperforming share price. The decision to change chief executive officers is best understood as a shift in how the strategy is executed and how quickly the company is expected to show tangible progress, not as a rejection of the destination he chose.[1][3][4][26]

High-level takeaway

For senior leaders in the life science industry, the Sanofi case is a reminder that vision and execution need to move in step. Hudson correctly identified that Sanofi needed to become a focused, innovation-led biopharma company and moved decisively on that agenda through Play to Win, the consumer health separation, higher research and development intensity, an AI-enabled operating model, and operating-model changes.[18][19][16][3][5][7][11][8]

At the same time, the mix of concentrated pipeline risk, slower-than-hoped progress on follow-on assets, pressure in vaccines, and share-price underperformance eventually exceeded the board’s appetite for risk and delay. By asking Garijo to take over, the board is signaling that it wants to keep the strategic destination but put more weight on execution, portfolio discipline, and a steadier flow of visible proof points. Leaders must consider what the balance between long-term vision and near-term validation means for their organizations across the sector and how to design it intentionally.[3][4][26][1]

References

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  2. Biopharma Dive. “Sanofi, looking for more ‘rigor,’ swaps CEO Hudson for ex-Merck chief Garijo.” 11 Feb. 2026, https://www.biopharmadive.com/news/sanofi-ceo-paul-hudson-belen-garijo/812061/.

  3. AInvest. “Sanofi’s CEO Transition: A Strategic Reassessment Amid Patent Cliff and Valuation Pressure.” 11 Feb. 2026, https://www.ainvest.com/news/sanofi-ceo-transition-strategic-reassessment-patent-cliff-valuation-pressure-2602/.

  4. Labiotech.eu. “From consumer health to pure biopharma: Inside Sanofi’s strategic shift.” 4 Nov. 2024, https://www.linkedin.com/posts/labiotech-eu_from-consumer-health-to-pure-biopharma-inside-activity-7259587794421891072-Nq-_.

  5. FinViz. “Sanofi warns Dupixent is too big to replace as patent clock ticks.” 28 Jan. 2026, https://finviz.com/news/291337/sanofi-warns-dupixent-is-too-big-to-replace-as-patent-clock-ticks.

  6. Ferhat, Mourad. “Sanofi’s ‘Play to Win’ Strategy: A Bold Shift to Biopharma Leadership.” LinkedIn, 3 June 2025, https://www.linkedin.com/pulse/sanofis-play-win-strategy-bold-shift-biopharma-mourad-ferhat-ph-d-p39pe.

  7. Sanofi. “Sanofi Enters Next Chapter of Play to Win Strategy.” Press release, 27 Oct. 2023, https://www.sanofi.com/en/media-room/press-releases/2023/2023-10-27-05-30-00-2768148.

  8. Biopoint. “Sanofi’s Dupixent sales to reach $22 billion by 2030.” LinkedIn, 23 Apr. 2025, https://www.linkedin.com/posts/biopoint_sanofi-and-regenerons-high-flying-dupixent-activity-7321232592916131844-Z_gp.

  9. Pharma Industrial India. “Drugs Losing Patent Exclusivity in 2025: What’s Next?” 1 June 2024, https://www.pharmanow.live/knowledge-hub/market-trends/pharmaceutical-drugs-losing-patent-exclusivity.

  10. Pestel Analysis. “What is Growth Strategy and Future Prospects of Sanofi Company?” 1 Dec. 2025, https://pestel-analysis.com/blogs/growth-strategy/sanofi.

  11. Sanofi. “Sanofi Pipeline Transformation to Accelerate Growth.” Press release, 6 Dec. 2023, https://www.sanofi.com/en/media-room/press-releases/2023/2023-12-07-02-30-00-2792186.

  12. BioSpace. “Sanofi Seals Deal With Private Equity Firm for 50% Stake in Consumer Healthcare Unit.” 20 Oct. 2024, https://www.biospace.com/business/sanofi-seals-deal-with-private-equity-firm-for-50-stake-in-consumer-healthcare-unit.

  13. Nicholas Hall. “Sanofi sells 50% of Opella to US firm for €10bn (about $11.3bn).” LinkedIn, 1 May 2025, https://www.linkedin.com/posts/nicholas-hall-425a225_consumerhealthcare-chc-chcnewsflash-activity-7324046481315803139-wMT3.

  14. McKinsey and Company. “The AI revolution: A conversation with Sanofi CEO Paul Hudson.” 27 July 2025, https://www.mckinsey.com/industries/life-sciences/our-insights/dont-delegate-the-ai-revolution-a-conversation-with-sanofi-ceo-paul-hudson.

  15. Nearing, Kim. “Sanofi CEO Paul Hudson’s AI Playbook for Biopharma.” LinkedIn, 13 Aug. 2025, https://www.linkedin.com/posts/kimnearing_dont-delegate-the-ai-revolution-a-conversation-activity-7361751076724711424-WqGJ.

  16. Fortune. “AI might beat IQ, not EQ — but never say never.” 1 Sept. 2025, https://fortune.com/2025/09/01/sanofi-ceo-paul-hudson-artificial-intelligence-adoption-pharmaceuticals/.

  17. Sanofi. “Sanofi ‘all in’ on artificial intelligence and data.” Press release, 12 June 2023, https://www.sanofi.com/en/media-room/press-releases/2023/2023-06-13-12-00-00-2687072.

  18. Aily Labs. “Accelerate End-to-End Supply Chain Results Using AI (Sanofi).” Case study, 5 Nov. 2025, https://www.ailylabs.com/news-and-insights/case-study-accelerate-end-to-end-supply-chain-results-using-ai-sanofi.

  19. Khiyara, Shail. “Aramco, Sanofi and industrial AI.” LinkedIn, 23 Jan. 2025, https://www.linkedin.com/posts/shailkhiyara_aramco-sanofi-industrialai-activity-7288541109373259776-dGSg.

  20. Semafor. “How Paul Hudson runs Sanofi’s AI ‘Fight Club’.” 11 Sept. 2025, https://www.semafor.com/article/09/12/2025/how-paul-hudson-runs-sanofis-ai-fight-club.

  21. STAT News. “Sanofi CEO: How we are measuring AI success.” 16 Nov. 2025, https://www.statnews.com/2025/11/17/roai-return-investment-ai-sanofi-paul-hudson/.

  22. Pharmaceutical Technology. “Sanofi replaces CEO Paul Hudson with outgoing Merck KGaA head.” 11 Feb. 2026, https://www.pharmaceutical-technology.com/news/sanofi-replaces-ceo-paul-hudson-with-outgoing-merck-kgaa-head/.

  23. Sanofi. “Q4 sales growth of 10.3%, 2024 EPS guidance.” Press release, 29 Jan. 2025, https://www.sanofi.com/assets/dotcom/pressreleases/2025/2025-01-30-06-30-00-3017713-en.pdf.

  24. The Wall Street Journal. “Sanofi Shares Fall After CEO Change.” 12 Feb. 2026, https://www.wsj.com/business/c-suite/sanofi-names-merck-kgaas-garijo-to-replace-hudson-as-ceo-3207c1cc.

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