When Sanofi announced that it would not renew Paul Hudson’s mandate as chief executive officer and would appoint Belén Garijo as his successor, many headlines called it an ouster. That may be technically accurate, but it does not explain why the board acted or why it chose this moment.[1][2][3]
Seen through a strategy lens, the picture looks different. The board is keeping the long-term direction largely intact and changing how, and how quickly, the company is expected to get there. The message is not that Hudson’s strategy was wrong, but that the transformation was not converting into visible pipeline progress and market confidence fast enough for a large, public biopharma company.[3][4][1]
Sanofi’s position in the competitive landscape during Hudson’s tenure
When Paul Hudson stepped into the role in 2019, Sanofi had a strong base in vaccines and general medicines and a growing immunology business built around Dupixent. At the same time, competitors in obesity and diabetes, oncology, and vaccines were pushing the bar higher on speed, innovation, and clarity of story to investors.[5][6][7][8][3]
Sanofi was facing two big issues.
“Play to Win” was Hudson’s answer to these challenges. The plan was to sharpen focus, take capital out of non-core areas, and lean harder into high-impact medicines and vaccines. Early on, the direction landed well. The real test was always going to be whether Sanofi could show convincing progress on the pipeline and on life after Dupixent within the three- to five-year horizon that boards and investors use to judge results.[4][8][9][11][1][3][5][7]
Strategic move 1: The Play to Win pivot and biopharma focus
Key actions
Expected impact
Short term
Long term
Assessment
On the fundamentals, Play to Win tackled the right problems and aligned Sanofi with where the life science industry was heading. The later leadership change does not mean the board has lost faith in that destination. Public statements from Sanofi and outside coverage highlight the need for stronger execution and more discipline around the same strategy, not a complete change in course. The gap was between the design and the pace at which it turned into visible results that were perceptible to shareholders and the market.[1][4][3][5][7][8][11]
Strategic move 2: Research and development upshift and concentrated pipeline bets
Key actions
Expected impact
Short term
Long term
Assessment
For a company in Sanofi’s position, investing more heavily through the profit and loss to build a next wave of assets ahead of a major loss of exclusivity is a rational choice. The problem was not the logic. It was the hit rate and the timing. Several of the most visible programs ran into clinical or regulatory issues, and there was no obvious “next Dupixent” emerging on the timeline that investors and the board had effectively priced in. The research and development portfolio ended up looking skewed toward longer-term, higher-risk assets without enough nearer-term wins to show momentum.[1][4][7][11][13][3]
Strategic move 3: Consumer health separation and portfolio reshaping
Key actions
Expected impact
Short term
Long term
Assessment
Strategically, separating consumer health and refocusing the portfolio were in line with how many global pharma companies are repositioning themselves. The catch was sequencing. Sanofi spent real time, money, and leadership attention on reshaping the portfolio before the new growth engines were fully proven in the eyes of the market. By bringing in a chief executive officer with a reputation for tight portfolio and capital discipline, the board is signalling that the structure will stay, but that choices around which assets to back and which deals to do need to be sharper.[15][4][14][1][7][8][11][3][5]
Strategic move 4: AI and a data-driven operating model
Key actions
Reported results that included about one billion dollars redeployed in real time, an 80 percent reduction in out-of-stock incidents that avoided roughly another one billion dollars in lost sales, and more than ten percentage points of improvement in asset utilisation, all driven by AI-supported decision-making.[17][19][20][21][16]
Expected impact
Short term
Long term
Assessment
On the operating-model side, Hudson’s AI agenda stands out. External coverage and Sanofi’s own disclosures point to meaningful efficiency gains and a serious commitment to using AI in both science and operations. However, in the boardroom and in public markets, these wins did not fully balance out the disappointment around major clinical programs and the lack of a clear post-Dupixent growth story. AI was seen as important, but not enough on its own without visible, de-risked assets behind it.[21][18][19][20][16]
Strategic move 5: Cost structure and efficiency initiatives
Key actions
Expected impact
Short term
Long term
Assessment
Recycling cost savings into innovation rather than capturing them all in the short term is a disciplined choice and avoids hollowing out the future. The difficulty is that it puts even more pressure on the research and development engine to deliver. When several of the key programs did not meet expectations and the future growth story remained unclear, the cost program was at risk of being seen as pain without enough visible payoff, which weakened support for the leadership team.[4][1][3][11][8]
Strategic move 6: Managing the vaccine franchise and external headwinds
Key actions and context
Expected impact
Short term
Long term
Assessment
Vaccine headwinds were not entirely within management’s control, but they mattered. For a board already watching pipeline risk and Dupixent dependence, softness in a core profit engine made the overall risk profile look less balanced. This context contributed to the sense that the transformation was progressing more slowly and less convincingly than needed.[4][24][1][3]
Strategic move 7: Financial performance, market signaling, and the board’s timing
Key facts
Expected impact
Short term
Long term
Assessment
Put simply, Hudson set a bold, long-term course, but after six years the board saw too little progress on the pipeline, too much reliance on Dupixent, pressure in vaccines, and an underperforming share price. The decision to change chief executive officers is best understood as a shift in how the strategy is executed and how quickly the company is expected to show tangible progress, not as a rejection of the destination he chose.[1][3][4][26]
High-level takeaway
For senior leaders in the life science industry, the Sanofi case is a reminder that vision and execution need to move in step. Hudson correctly identified that Sanofi needed to become a focused, innovation-led biopharma company and moved decisively on that agenda through Play to Win, the consumer health separation, higher research and development intensity, an AI-enabled operating model, and operating-model changes.[18][19][16][3][5][7][11][8]
At the same time, the mix of concentrated pipeline risk, slower-than-hoped progress on follow-on assets, pressure in vaccines, and share-price underperformance eventually exceeded the board’s appetite for risk and delay. By asking Garijo to take over, the board is signaling that it wants to keep the strategic destination but put more weight on execution, portfolio discipline, and a steadier flow of visible proof points. Leaders must consider what the balance between long-term vision and near-term validation means for their organizations across the sector and how to design it intentionally.[3][4][26][1]
References
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